1. Celebrate SubtleTea
Gift-giving is an important aspect in big celebrations like Lunar New Year, as it signifies respect and appreciation. Furthermore, it is a subtle and familiar way for people with Chinese-speaking background to show their affection to loved ones.
Through this campaign, T2 can also establishes themselves as a suitable choice for people with Chinese-speaking background for their gifting needs. They can also emphasise their range of products specialises on gifting.