AMAA Group

AMAA is an artists’ community based in Australia that was formed in 2022. Their goal is to create a place for connecting artists of all skill levels, providing a platform for socialising with others while creating art. As of present, there are 564 active online members of the community, with many attending weekly meetups.

This project involves establishing AMAA as a brand, by creating a brand mark that illustrates their welcoming attitude towards new artists wishing to join the community. Promotional material and merchandise also need to be developed to be used on their social medias and physical market stalls.